What is Wealthsimple’s investment strategy?

Investing is confusing, right? We don't think it should be. At Wealthsimple we make investing human, smart, transparent and extremely low-cost. Let's break down our approach:

1) Diversification - think 'not putting all your eggs in one basket'. The single biggest driver of the portfolio performance is how you spread your investments across different assets, in our case that is equities and bonds (not just at home but around the world). By spreading your investments or diversifying, we aim to help investors achieve a higher rate of return while taking less risk; so making your investment journey as smooth as possible.

2.) Passive management: "Smart" people spend a lot of time cooking up foolproof strategies to deliver above average market returns. However, the vast majority of these strategies fail to beat the market. Over the past 100 years, the markets have survived depressions, world wars, tech bubbles, and real estate collapses. Guess what strategy most investors would have been best off going with? You guessed it - the boring old passive strategy of buy and hold. 

3.) You are the boss! You may not be an investment guru, but who you are is one of the most important elements of our approach. When you join Wealthsimple, you answer a risk questionnaire and tell us a little about what you're saving, so we can customise your portfolio for you. We want all our clients to achieve their life goals by encouraging you to invest regularly and the earlier you can start the better.

Simple, right? But if you still have questions, we're here to help. Please send us an email at support@wealthsimple.com or call us on 0800 808 5653. 

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